25+ years leading operations, enterprise implementations, and organizational change across media, publishing, and enterprise systems. I'm usually brought in when a role, process, or system is new or evolving — to understand how the business actually works, find where things break down between teams, and build something practical that holds up.
I'm an operations and transformation leader with a background spanning broadcast media, digital media, publishing, enterprise systems, and revenue operations. Most recently, I was the first Head of Implementation at TapClicks, where I helped shape implementation strategy for a next-generation order management platform and designed AI-powered tools to turn customer discovery into requirements, estimates, and migration plans.
Before that, I spent six years at The Minnesota Star Tribune building and evolving the digital advertising operations function through several rounds of change — leading multidisciplinary teams, implementing a new order management system, and reorganizing a generalist team into specialized functions with clearer ownership.
I work well in the space between teams: translating between executives, Product, Engineering, Finance, Sales, and Operations, and finding the practical fix when responsibilities or systems don't quite line up.
Most engagements fall into one of these areas — often a mix of two or three at once.
Shaping implementation strategy for new systems or platforms — structured discovery, requirements, timelines, and migration planning that account for real workflow complexity.
Reorganizing teams and responsibilities so ownership, workflows, and career paths keep up as the business changes — not just an org-chart redraw.
Finding where work breaks down between people, systems, and teams, and building practical, repeatable structure to fix it.
Designing AI-powered tools and workflows for discovery, documentation, and implementation planning — grounded in how the work actually gets done.
Led multidisciplinary teams and functions supporting more than $40M in annual digital revenue through periods of significant business and organizational change.
Increased revenue from unsold digital inventory by more than 100% through pricing, partner, and inventory optimization at Cordillera Digital.
Designed AI-powered tools at TapClicks that turned customer discovery into implementation estimates, requirements documentation, and migration plans.
Progressive experience across broadcast operations, digital media, publishing, and enterprise systems — most of it spent building structure into ambiguous, newly created roles.
TapClicks
Head of Implementation (first in role) — implementation strategy for a next-generation enterprise order management platform
The Minnesota Star Tribune
Director, Digital Advertising Strategy — built and evolved the digital advertising operations function through multiple restructures
Cordillera Digital
Director, Revenue Operations — led digital monetization and operations for a multi-market television organization
If you're navigating a system implementation, a reorg, or a process that's outgrown how your team currently works, I'd like to hear about it.